A well-known and respected pioneer of digital marketing in Australia, David Wesson has established himself as a thought-leader in how to help brands harness social media, mobile, video and the internet to transform their businesses.
Through his social media and content agency, Evolve Social David has an enviable track-record of achievement spanning industries as diverse as IT&T, travel, food and beverage, tourism, property, sport and FMCG (fast moving consumer goods).
Notable Evolve work to date under the evolve banner includes the 2014 Rebel sport world cup campaign, launching lifestyle brand FIJI water to the AU market, kicking goals for NSW Waratahs with a championship winning social program, and most recently property giant Meriton developing the digital platforms and processes it needs to become great story-tellers and to create more powerful and immersive customer experiences.
In 2014, David was responsible for bringing the renowned global community event Social Media Week (SMW) to Australia which brought the Australian Marketing community together to discuss the challenges facing brands in today’s rapidly changing business landscape.
Arriving in Australia in 1999 prior to establishing Evolve david has worked across a wide range of high profile clients and campaigns working at various top tier advertising agencies such as Ogilvy, Tribal DDB and Publicis Mojo and notable campaigns include the Virgin Mobile Award winning Members Lounge, Tourism Australia’s Ophra Winfrey Visit.
David is also a member of the influential global digital thought leadership foundation The Futures Agency and has written for website digital ministry for the last 6 years as well as his own blog "David Wesson’s Digital Culture, a popular source of intelligent commentary on the challenges and opportunities presented by today’s fast moving, and disruptive digital landscape.
Little known fact these days, prior to working in digital marketing he was owner and founding member of pioneering dance music emporium and much revered independent label Zoom Records in Camden Town, London, from 1987–98. During this time he recorded a number of notable dance music anthems and remix productions under the guise of Sourmash, Shitake, The Aquanauts and Herbal infusion.