The rise of VR and the gathering trend towards richer, more immersive experiences is disrupting existing ideas around story-telling and audience engagement in profound ways.
In just a few years, the marketing and advertising industries have witnessed the rise of mobile and social media platforms at a scale that was only recently inconceivable.
Yet just as companies - and people - are coming to terms with the consumer-driven world of 24/7 information and immediate response, it would seem we’re on the cusp of an entirely new era.
In this opinion piece, Director of Evolve Social Australia, David Wesson, takes you through five ways the new era of social location marketing can help event organisers and retailers create more relevant brand experiences to shape the consumer journey.
How brands get their content shared is perhaps one of the most important challenges facing marketers at the moment. And whilst social media gives brands an opportunity to attract users, as well as encourage them to share with their friends, how do brands develop a personal relationship with a user that goes beyond just 'like'?
Named last year as one of the ten most important emerging technologies by the MIT Technology Review social TV is fast rising as one of the hottest topics since group buying. Ynon Kreiz, CEO of the Endemol group the largest independent production company in the world responsible for Big brother said Social TV is going to be huge.
Not too long ago, we got eBay and craigslist, more recently we have got Couchsurfer, Airbnb, Free cycle, Zipcar and Kickstarter. What do they have in common? They ask people to share in one way or another and are part of a growing trend where access to of goods and services trumps ownership.
These days sharing is an industry thanks largely to new technology. And it's one that we still don't know much about BUT one that holds important implications and opportunities for marketers and business alike as we journey headlong towards a new era of the social web.