7 Key New Storytelling Principles you need to know in the age of VR, 360 and the Mobile Newsfeed.

The rise of VR and the gathering trend towards richer, more immersive experiences is disrupting existing ideas around story-telling and audience engagement in profound ways.


In just a few years, the marketing and advertising industries have witnessed the rise of mobile and social media platforms at a scale that was only recently inconceivable.

Yet just as companies - and people - are coming to terms with the consumer-driven world of 24/7 information and immediate response, it would seem we’re on the cusp of an entirely new era.

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