The rise of VR and the gathering trend towards richer, more immersive experiences is disrupting existing ideas around story-telling and audience engagement in profound ways.
In just a few years, the marketing and advertising industries have witnessed the rise of mobile and social media platforms at a scale that was only recently inconceivable.
Yet just as companies - and people - are coming to terms with the consumer-driven world of 24/7 information and immediate response, it would seem we’re on the cusp of an entirely new era. Read More
In this opinion piece, Director of Evolve Social Australia, David Wesson, takes you through five ways the new era of social location marketing can help event organisers and retailers create more relevant brand experiences to shape the consumer journey. Read More
How brands get their content shared is perhaps one of the most important challenges facing marketers at the moment. And whilst social media gives brands an opportunity to attract users, as well as encourage them to share with their friends, how do brands develop a personal relationship with a user that goes beyond just 'like'? Read More
Named last year as one of the ten most important emerging technologies by the MIT Technology Review social TV is fast rising as one of the hottest topics since group buying. Ynon Kreiz, CEO of the Endemol group the largest independent production company in the world responsible for Big brother said Social TV is going to be huge. Read More