The rise of VR and the gathering trend towards richer, more immersive experiences is disrupting existing ideas around story-telling and audience engagement in profound ways. In just a few years, the marketing and advertising industries have witnessed the rise of mobile and social media platforms at a scale that was only recently inconceivable. Yet just as companies - and people - are coming to terms with the consumer-driven world of 24/7 information and immediate response, it would seem weβre on the cusp of an entirely new era.
Read moreThe future of TV is social & the revolution is coming!
Named last year as one of the ten most important emerging technologies by the MIT Technology Review social TV is fast rising as one of the hottest topics since group buying. Ynon Kreiz, CEO of the Endemol group the largest independent production company in the world responsible for Big brother said Social TV is going to be huge.
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