The SEO landscape is shifting. While keywords and technical optimization remain crucial, the rise of artificial intelligence (AI) is changing the game. Algorithms are getting smarter at understanding text-based content, making it increasingly difficult to stand out solely through traditional SEO tactics. However, there's one area where AI still struggles: video and multimedia content. This presents a golden opportunity for savvy creators and businesses to outmanoeuvre the algorithm and reach their target audience in a more impactful way.
The world of digital marketing and content strategy is constantly evolving at an ever-faster rate, and 2024 promises to be a year of significant change.
The rise of social search and AI is disrupting the search landscape.
Google is now incorporating more social content within search results and even beginning to answer questions when people are typing in long queries, including complete sentences. This shift showcases the growing role of AI in generating content and responding directly to user intent.
The realm of computing is undergoing a profound shift from confined screens to an immersive integration into our surroundings. This groundbreaking transition, termed spatial computing, is being catalyzed by augmented reality (AR), a technology that is rapidly gaining momentum. This surge holds immense promise for marketers and brands seeking to tap into new dimensions of engagement and interaction.
The rise of VR and the gathering trend towards richer, more immersive experiences is disrupting existing ideas around story-telling and audience engagement in profound ways. In just a few years, the marketing and advertising industries have witnessed the rise of mobile and social media platforms at a scale that was only recently inconceivable. Yet just as companies - and people - are coming to terms with the consumer-driven world of 24/7 information and immediate response, it would seem we’re on the cusp of an entirely new era.
In this opinion piece, Director of Evolve Social Australia, David Wesson, takes you through five ways the new era of social location marketing can help event organisers and retailers create more relevant brand experiences to shape the consumer journey.
In today's digital era, creating a positive and memorable online presence is crucial for boutique hotels to attract and retain guests. With the majority of travelers relying on the internet to research and book accommodations, a hotel's website and social media accounts serve as the first point of contact for potential guests.